The aim of this mega‐event was not only to showcase India but also source and produce interactive elements of Indian culture to give the attendees an authentic 360‐degree experience of virtually being in the country. We recreate INDIA in CANADA
The 17,000 sqft. rink of the Hershey Centre fits all key aspects that India is known and toured for. With a larger than life 20ft LED Screen on a massive 40ft stage, Canada’s most famous South‐Asian celebrities were given top exposure live. The three‐day festival consists of over 70 non‐stop performances.
As an active sponsor brand activation begins within pre-event promotion, on-site and post event, providing longer term benefits using multilevel platforms for brand presence to a broader audience beyond the event visitors. Our marketing campaigns start 3 months prior to the event.
The Shiamak Dance Team had such a wonderful time performing at Carassauga India Pavilion! The energy, the vibe, will definitely bring us back again next year!
PARTH DANI, Manager | SHIAMAK Toronto